WORLD OF WEARABLE ART (WOW) SPONSORSHIP CAMPAIGN –“A SHARED DESIGN ETHOS”

WOW is a unique combination of the world’s leading wearable art competition and a spectacular stage show held in Wellington, it’s New Zealand largest theatrical show attracting audiences from all over New Zealand. WOW attracts cutting-edge talent from across the globe, from the garment designers to the show’s dancers, aerialists, musicians and performers and the creative team.

Designing a car is an art form and Mazda’s design expertise is driven by imagination and creativity to make world leading automotive products. Through the Kodo design philosophy, Mazda redefines elegance by eliminating unnecessary elements to find beauty in space and refines the interplay of light and shadow. Mazda and WOW are built on the foundation of innovation, design and imagination. While the design features of a car are nowhere near a elaborate and fantastical as the WOW creations, the importance of imagination and innovative design are key, and these qualities help to elevate Mazda’s vehicles into the realm of art.

To celebrate Mazda’s 2022 partnership, Mazda have commissioned previous award-winning New Zealand designer Lisa Vanin, to create a garment that brings together our shared design spirit. Lisa’s inspiration for “Symbiosis” draws on Mazda’s established KODO design principles and her current design journey, these two design philosophies coming together in symbiosis.

A video has been created show casing the connection between Lisa’s Design, “Symbiosis”, and our own Kodo design where Lisa found her creative inspiration.To view the video, visit the Mazda NZ website -https://www.mazda.co.nz/partners/world-of-wearable-art/

Lisa’s garment will be on show in the WOW “Hub” for all to see.